This Privacy Policy explains what personal information Hotel Content Radar collects, why we collect it, and what rights you have over it. Hotel Content Radar is made by High Elm Studio (“we”, “us”, “our”). We are the data controller responsible for your personal information.
We’ve written this in plain English on purpose. If anything is unclear, email us at hello@hotelcontentradar.com and we’ll explain it properly.
Who we are
Hotel Content Radar is operated by High Elm Studio, the trading name of High Elm Productions Ltd, a company registered in England and Wales, company number 15336186, registered office 6 The Fairland, Hingham, Norfolk NR9 4HN.
We are registered with the UK’s Information Commissioner’s Office (ICO), registration number ZC112391.
For any question about your data, or to exercise any of the rights described below, contact us at hello@hotelcontentradar.com.
What we collect and why
We collect only what we need to run the service. Specifically:
Your email address. We use this to sign you in (we send a secure “magic link” to your inbox rather than asking you to remember a password) and to contact you about your account, your subscription, and the service. This is necessary to provide the service you’ve signed up for.
Payment information. When you subscribe, your card details are collected and processed entirely by Stripe, our payment provider. We never see or store your full card number — Stripe handles that securely on their own systems. We keep a record of your subscription status (for example, whether your trial or subscription is active) so we know whether to give you access.
Basic usage information. We count page views using Vercel Web Analytics, so we can see which pages people visit and how many visitors the site gets. It is privacy-friendly by design: it sets no cookies, it does not follow you across other websites, and it does not build a profile of you. We see totals and trends, not individuals. We also record roughly how long each page was open — as a range, like “under 10 seconds” or “1 to 3 minutes”, never an exact time — so we can tell a page people read from one they leave straight away. Like most websites, we may also collect standard technical information such as your browser type, to keep the service working, secure, and reliable.
How far people get when signing up. So we can see where our signup process trips people up, we record the steps of it — the trial button, the account form, the confirmation email, the payment page — against a random number kept in a cookie in your browser. That number is not linked to your name, your email, or anything else about you, and it is used for nothing except counting how many people reach each step. You can switch it off, along with our page-view counting, at hotelcontentradar.com/analytics-opt-out.
Whether members come back. When you open a page that needs an account, we record how long it had been since your last visit — as a range, like “same day” or “4 to 7 days” — so we can see whether Content Radar is becoming part of someone’s week. To do that we keep a single date in a cookie in your browser. It holds a date and nothing else: no name, no email, no account number, and nothing that can be traced back to you. You can switch it off at the same address above.
We do not sell your personal information to anyone, and we do not use it for advertising.
About the hotel data we show
Hotel Content Radar analyses publicly available Instagram content from luxury hotels — the posts, likes and comments that anyone can see on a public Instagram profile. We collect this public information about hotel accounts, not about you. We do not have access to private Instagram data, and we do not collect personal information about the individuals who run those hotel accounts beyond what is already public.
If you manage a hotel’s Instagram account and would prefer we didn’t include your property, you can ask us to remove it. Email hello@hotelcontentradar.com with your property name and Instagram handle and we will remove the property, delete the post data we hold for it, and add the account to a permanent exclusion list so it is never added again. We won’t ask you to justify the request.
Our lawful basis for analysing this public information is legitimate interests. We explain what we look at, why, and how to opt out in full on our For hotels page.
Who we share it with
We share personal information only with the service providers who help us run Hotel Content Radar, and only as far as they need it to do their job:
- Stripe — payment processing.
- Supabase — secure database hosting for your account and subscription records.
- Vercel — website hosting and anonymous visitor analytics.
- Resend — sending account and login emails.
Each of these is a reputable provider with its own security and data protection obligations. We may also share information if we are legally required to (for example, in response to a lawful request from an authority).
How long we keep it
We keep your account information for as long as you have an account with us, and for a reasonable period afterwards to meet our legal and accounting obligations. If you close your account and ask us to delete your data, we will do so except where we are legally required to keep certain records (such as billing history for tax purposes).
Your rights
Under UK data protection law you have the right to:
- Access the personal information we hold about you.
- Correct it if it is wrong.
- Delete it (in certain circumstances).
- Object to or restrict how we use it.
- Receive a copy of it in a portable format.
To exercise any of these, email us at hello@hotelcontentradar.com. We’ll respond within the timeframe required by law (usually one month). You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s data protection regulator, at ico.org.uk.
Cookies
We use only the cookies necessary to keep you securely signed in and to make the service work. We do not use advertising or third-party tracking cookies, and nothing we set follows you to any other website. Our page-view counting, described above, sets no cookies at all. Two cookies are the exception, both described above and both switchable off at hotelcontentradar.com/analytics-opt-out: the signup-step counting keeps a random number, and the returning-member counting keeps a date. Neither holds anything else, and neither is linked to your account.
Changes to this policy
If we make significant changes to this policy, we’ll update the date at the top and, where appropriate, let you know by email.
Contact us
Questions about your privacy or this policy? Email hello@hotelcontentradar.com.