29.1×The Lanesborough
Three breakouts from the world’s finest hotels.
29.1×
50×+Hurawalhi Island Resort
25.2×Huka Lodge
Each one beat its own hotel’s typical post by that much. Not theory — what actually worked. See everything from last week
The whole luxury field, watched.
613+
hotels tracked
84
countries
34,902
posts analysed
120
breakouts this week
Tracked from the lists that matter — Forbes Five-Star, Condé Nast Gold List, World’s 50 Best Hotels, Michelin Keys and Design Hotels.
Everything you get.
- The weekly breakout feed — every Monday, the posts beating their hotel’s own baseline by 2× or more.
- The “why it worked” on each one — the thinking behind the post, so you can shape your own version of the idea.
- 613+ hotels across 84 countries, watched for you — no more hours scrolling and researching, it’s all in one place.
- The monthly luxury-field report — the patterns behind what’s working, before the rest of the market sees them.
- Your founding price never rises — a monthly subscription you can cancel any time, and you never pay more, however much we grow.
Founding membership.
If your first fortnight doesn’t show you posts that inspire your own content, you pay nothing.
£30 a month, cancel any time.
Only 18 seats left at £30. Once they go, the price rises to £50 — join now and yours never does.
14 days free, cancel any time.
Questions, answered.
What exactly can you measure?
Likes and comments — the strongest performance signals anyone outside a hotel can see. Reach, impressions, saves and shares sit behind private accounts and can’t be extracted by anyone, so no tool has them; this is the best available view of the luxury field, and we’d rather be straight about where the edges are. A “breakout” is any post that beats its own hotel’s typical engagement by 2× or more.
Where does the data come from?
Public Instagram posts from the world’s best hotels, refreshed every week — and only hotels that already feature on one of the lists that decide the finest: Forbes Five-Star, the Condé Nast Gold List, The World’s 50 Best Hotels, Michelin Keys and Design Hotels. Never a random scrape. We don’t cover any one list in full — we draw from all of them, and we add more as we verify them. We measure each post against that same hotel’s normal performance — a fair, like-for-like read, not a follower-count vanity contest. Hotel Content Radar is independent and is not affiliated with, endorsed by, or connected to Forbes, Condé Nast, Michelin, Instagram, or any listed rating body or collection.
How many hotels are you tracking?
613 across 84 countries — drawn from the lists that matter: Forbes Five-Star, the Condé Nast Gold List, The World’s 50 Best Hotels, Michelin Keys and Design Hotels. We’re onboarding new hotels every week, so that number keeps rising.
Is it just Instagram?
For now, yes — public Instagram is where luxury hotels put their best content. TikTok and YouTube are coming next, and founding members get them at the same price.
What if my hotel is small?
That’s often where it works best. Because every breakout is measured against a hotel’s own baseline, a smaller hotel is judged fairly against itself — never against a giant’s follower count.
Can I cancel anytime?
Yes — cancel whenever you like, no notice period. And as a founding member, your price never rises for as long as you stay.