Hotel Content Radar watches the world’s best luxury hotels on Instagram and surfaces the posts that genuinely outperform — not the ones with the most followers behind them. Here’s exactly how it decides what to show you.
We work out each hotel’s normal engagement — the median likes and comments across its last 30 posts — then flag every post that clears twice that number. Because each post is judged against its own account, a 40-room boutique’s standout counts every bit as much as a global flagship’s. It’s a like-for-like signal of what’s actually resonating, with the follower-count advantage stripped out.
Every post that beat its hotel’s typical post by 2× or more, ranked best-first by exactly how far it outperformed. No cherry-picking and no exceptions — you see the real order, with the live numbers and a link straight to the post on Instagram.
Every breakout comes with a short, plain-English read on what likely drove it, plus tags for the format and theme — so you’re not just seeing that a post worked, but getting a view on why.
Zoom out from single posts to the trends across the whole portfolio: which formats, caption lengths, days of the week and times of day are pulling the most engagement right now.
Every tracked hotel ranked by true engagement rate — the median across its last 30 posts, not raw follower count. Search by name or filter by region to find the peers worth watching.
The breakout feed has a simple toggle — Last week, Last 30 days, or All time. Start on last week for a pulse on the week just gone; widen to 30 days or all time when you want the biggest possible library of ideas that have already proven themselves. Every window is measured from the latest scrape, so the week you read on a Friday is the same week you read on the Monday.
Hotel Content Radar reads only what’s public on Instagram: followers, likes, comments, captions, post types and dates. We don’t use reach, impressions, saves or shares — those are private to each account, so we never pretend to have them. Everything you see is a fair, like-for-like read of public performance. Instagram is live today, with more channels on the way.
Start a 14-day free trial and get the full dashboard — the breakout feed, the patterns, and the hotel leaderboard.