Week of 5–11 October 2026

This is a eulogy carousel, not the usual property or scenery post. Seeing the founder's real life, humour and work replaced polished imagery, and the loss made the post urgent and personal, driving 23.1× engagement.

This is a floral art installation, not the hotel's usual property or food shot — scaled to dwarf guests and staff in-frame. That sheer visual novelty, plus the anniversary hook, drove 23x the hotel's typical engagement.

Unlike routine property or spa imagery, this pairs two hard rankings with recognisable visuals (horse at the house, guest in the pool), giving followers concrete proof to validate and share — likely why it hit 14.7x baseline.